About us

It is science. It is art. It's pure, pure nature. Oh, and a brightly colored rebellion against all things entrenched, it is, too. Welcome to vaay.
  • What is vaay?
  • Why cotl?
  • Is that legitimate?
  • What do we believe in?

What is vaay?

Let's see, vaay is zero bullshit, crazy high standards, a fine selection of very very present day feel good products with CBD and hemp and like carrying around a little cannabis professor in your back pocket. vaay is also art, culture and pop and a pretty good companion for jumping over all the plate edges that like to block our view.

WHY COLOR OUTSIDE THE LINES?

We think every day should be a little sparkle. Even Mondays and the ones when the tax office sends funny letters. vaay is not that sparkle. But it is a tremendously springy stepping stone to it. After all, our products are all about feeling good, and everything we do is about brightly mortaring away the concrete grayness of everyday life. A bit of singing, a bit of dancing, a bit of kicking up dust and letting the grass grow over it. A bit of jumping over the fence and marveling mightily at all the space outside the comfort zone. These things. Color outside the lines.

Is that legitimate?

Oh yes. All CBD and hemp products you find on our website are made in Europe, 100% natural and regularly tested by independent laboratories. Our products are worked on by a colorful and highly qualified bunch of scientists who make sure that every product that leaves our house meets our scrupulously high quality standards. And to make sure these aren't just strong words, we post all test results online. You'll find them by the product.

Color
Outside
the
Lines

What do we believe in?

There for everyone: The sun, Beyonce, spaghetti with tomato sauce, vaay

We find that all people have the same value. And we think everyone should find that. That's why we advocate for the LGBTQIA+ and BPoC communities, are intersectional feminist, and don't discriminate between genders,

Skin colors, sexual orientations, religions, or the way people wear their hats. And yes, we are a company and we want to make money from it, but that doesn't mean we want to shirk our responsibility to society. That's why we're fighting with those who are trying to bring about real change.

Don’t laugh. Don’t smoke. Don’t join a band. Don’t say Yes. Don’t say No. Don’t masturbate. Don’t blame the Bundeskanzler. Don’t watch TV. Don’t scratch your inner middle. Don’t vaay.

WER STECKT DAHINTER?

It's true, we have people working for us who have never tried a joint before. Our diverse group is just as diverse as the cannabis plant. We have biologists and doctors, entrepreneurs, developers and designers.

We even have a hemp sommelier (hello Tim). And yes, it's actually true that our founder and CEO Finn fought for the medical legalization of cannabis within the CDU of all parties. We are indeed open to everything and everyone.