Press Area
Welcome to the VAAY press page!
The wellbeing brand VAAY stands for CBD- and hemp-based lifestyle products to promote mindfulness, balance and well-being within a healthy lifestyle and follows a scientific approach: A team of biologists, physicians and experts develop the certified products around the topics Relax, Recover and Sleep according to a unique combination of natural ingredients, extracts and terpenes. VAAY focuses on the full power of the plant with natural hemp extracts that contain CBD and terpenes. VAAY is a brand of Sanity Group, a cannabis company based in Berlin, Germany, specializing in the medical and health uses of cannabinoids.
Learn morePress Contact
Mr Thilo Grösch
Sr. Communications Manager | Public Relations
📧 Email: thilo.groesch@sanitygroup.com | presse@vaay.com
📞 Phone: +49 30 80093764
🔗 Get in touch on LinkedIn
📬 Sanity Care GmbH | Jägerstr. 28-31 | 10117 Berlin, Germany
Agency Germany:
Stilgeflüster – Agency for Communications (Hamburg)
Anni Brübach | 📧 Email: anni@stilgefluester.com
📞 Phone: +49 40 2093482380
Agency UK:
MMC Communications (UK)
Moe McCarthy | 📧 Email: moe@mmccoms.com
VAAY on Social Media:
Facebook | Instagram | Twitter | YouTube
Downloads
TO QUOTE
Finn A. Hänsel, Founder
"We are so awake and overstimulated that we long for calm. VAAY stands for a healthy lifestyle, away from the hectic daily routine, the pressure of self-optimisation and performance enhancement towards deceleration and inner balance."
Finn A. Hänsel & Fabian Friede
"Our goal is to unleash the full potential of the cannabis plant and explore and harness other cannabinoids besides CBD in the future."
VAAYlights in the press
Forbes – "A Beginners Guide To Shopping For CBD Oils, Tinctures, Serums And Candies"
Glamour – "11 of the best bath bombs to spice up bath time"
Luxury Lifestyle Mag – "Meet the CBD expert: Finn Hänsel, founder of Sanity Group"
Metro – "How to get a great night’s sleep, according to the experts"
Vanity Fair – "Pick-me-ups for the Women in Your Life"
Evening Standard – "Will.i.am on CBD and going plant-based..."
Cannabis Health News – "In conversation with Europe’s ‘coolest’ CBD brand"
Forbes – "European CBD Market Is Booming - And Investors Finally Recognize It"
Bloomberg – "Scooter Braun Invests in European Cannabis as Region Opens Up"
VAAY to watch, listen & read
For more from VAAY, check out YouTube, Spotify and our Online Magazine:
VAAY on YouTube
What is CBD? How does it get into the VAAY products? Find it out on YouTube!
VAAY on Spotify
On Spotify, we regularly create playlists, e.g. for meditation or falling asleep.
VAAY Magazine
How does CBD act on skin and what is Nano-CBD? Find out more in our magazine!
